When designing a ring, it's important that you choose a precious metal that matches the personality of the person it is for. After all, this ring is for a lifetime! Below, we've provided a basic guide to choosing the right precious metal for your ring. Remember: there are no wrong choices.
18K Gold
The majority of gold jewellery is made 18 karat.
The colour is a strong, noticeable intense yellow.
Does not rust or tarnish; a classic choice.
18k gold means that it is 75% pure with 25% additional alloys to give the precious metal durability and strength.
The value of 18 karat gold will vary according to the international gold price. Generally speaking, it will be a more affordable choice than platinum.
14K Gold
Although less popular than 18 karat, 14 karat gold is a choice that offers great value.
The colour may be duller than a higher quality gold since it has been diluted with additional metal.
This weight of gold is of a lesser purity than 18k. It contains 58.3% gold and 41.7% pure alloys.
14 karat gold can be an affordable choice with great value. Like 18 karat gold, the price fluctuates according to the international gold price.
Incredibly strong and durable: a metal for eternity.
Does not tarnish after wear, although some platinum pieces will attain a soft patina finish.
Usually 95% pure platinum with a small 5% of additional alloys
Platinum is 35% rarer than gold which makes it one of the most valuable metals on the market. 
Its naturally white colour will never tarnish.
A lighter metal than platinum, it is a popular choice for those seeking the look of platinum without the heft.
Palladium is one of the purest metals. It is typically more than 95% pure with only minimal alloy additions.
Palladium is also incredibly rare. It is one of the most difficult metals in the world to find. This means it can be incredibly valuable.